bernadette rose
graphic design & marketing
Summary
My name is Bernadette Rose Hilgeman.
I love to tell stories visually and I do that through design.
I’m a San Diego native and have been a freelance graphic designer since 2007. In 2012, I began creating marketing plans and managing social media content for local businesses, short films and community groups.
I specialize in print design, packaging, logo & branding work. Let's do some work!Skills
Proficient in Adobe Creative Suite, Sprout Social, Bambu, Adobe Experience Manager, Salesforce/Pardot, Hubspot, Hootsuite, & Microsoft Office Suite
Graphic design focus in print design, packaging, logo & branding work.Projects
Below are some recent graphic design, marketing and social media projects.
SDLAFC
San Diego's LAFC
Supporters Group
logo design, event materials, social media managementThe San Diego supporter branch of Major League Soccer's team LAFC. Project includes logo design, graphics for each match watch party, social media management and liaison with the party host location (San Diego TapRoom BeerCo).https://www.instagram.com/sdlafc/https://twitter.com/LafcSandiegoEast County
Young Adult Ministrylogo, branding & social media
Contributing to the formation of Catholic young adults in East County San Diego ages 18-39 through graphic design and social media. Communication of upcoming events and keeping the followers connected to news in the Church and community. Project includes managing the group's social media pages, graphic design for events, retreats, and promo materials as needed and including photography
Electric Healing Sound (band)
graphic design, package design, social media
Recurring projects for the San Diego/Tijuana band, Electric Healing Sound including poster design, live show photography, social media posting , Spotify single cover designs and package design for music releases, primarily cassette tape design.
More cover designs: https://ehsofficial.bandcamp.com/
Proving Pins
logo design & social media
Proving Pins is a blog dedicated to trying out various recipes from Pinterest to see if they are as easy and/or tasty as they look. The project involved developing a brand identity and creating a main logo as well as a small icon for use as a photo watermark and social media icon.
Santee Sandlot
photographySantee Sandlot is a Baseball and Softball organization dedicated to advancing the skills of players in a fun and safe
environment. I did team photography for one of their coach's teams during the 2015 season and they use my photography in their new commercial video. santeesandlot.comSalon 910
website redesign & photography
A beauty salon in Del Mar requested an entire website redesign. The project involved re-branding the salon, photoshoots to guarantee original content and a complete website layout overhaul.
On A String
branding & logo design
Branding project for a start up company in San Diego. On a String is a balloon art company specializing in event decoration. The project included naming the company then creating a brand identity (logo & packaging) for products and marketing materials.
Sweet Tea, Short Film
producer, graphic design & marketing (social media)
Sweet Tea is a short film developed in the "Senior Project" program at John Paul University. The project included, creation and management of social media content (Facebook, Instagram, Twitter) during fundraising campaign, filming and post-production. Graphic design projects for Sweet Tea included fundraising printed booklet, tshirt, lanyards, DVD covers, production signage and letterhead design.
Call For Backup
logo, branding & marketing director
Call For Backup is a webseries about how a jaded private investigator tries to ditch an overzealous soccer mom who appoints herself assistant on a case; but when the investigation takes an unexpected turn, she must learn how to rely on others before her stubborn independence puts them both in jeopardy.
My official role for the series as Marketing Director involved creating a logo and branding strategy for the series. This included creation and management of a website, social media content (Facebook, Instagram & Twitter) during fundraising campaign and filming.
Happy Escondido
marketing coordinator
https://www.youtube.com/watch?v=bFhXKagW1jo
Cities all over the world have been joining in Pharrell Williams' Happy campaign, and Escondido wanted to join the fun. I was brought on to the project by representatives of the City of Escondido and from JP Catholic University, newly located in the Escondido.As marketing coordinator of the project, I worked with University and City officials to craft a brand that would resonate with Escondido residents to create community support of the campaign. Marketing duties included creation of a logo, management of social media (Facebook & Twitter) and fundraising pages.
Work Experience
Marsh McLennan Insurance Agency LLC
Communications Department
Digital Marketing Specialist // August 2018 to Present
Senior Publications Associate // June 2015 - August 2018Digital Marketing, responsible for helping maintain the company brand by working on marketing campaigns via email blasts, social media, website and digital ads. Duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns. Utilizing tools such as: Sprout Social, Salesforce/Pardot, Adobe Creative Suite (Illustrator, Photoshop, etc.), Adobe Experience Manager, and Bambu.
Publications (“Pubs”), a branch of Communications, works to properly format, brand, and print and bind materials that help promote the company and its services. Pubs also helps to build awareness of Marsh McLennan Agency (MMA) by administering branding and compliance guidelines that ensure consistency across divisions and locations. We function in a high deadline environment that often focuses on quick turnarounds. As Senior Associate, my role is to take the lead on project assignments or "coding" as they come through our ticketing system, assist the Pubs Lead with training and implementing practices with the rest of the Pubs team.Our Lady of Grace Catholic Church
El Cajon, CAYoung Adult Ministry Coordinator, Assistant for the Youth Director, Social Media Manager // August 2005 - Present
At Our Lady of Grace, I've volunteered my time in the Youth Ministry program as a retreat coordinator, small group leader, event chaperone, Confirmation Prep instructor, speaker, graphic designer and an assistant to the Director. More recently I've taken on the role of managing all the social media accounts for the youth group (Facebook, Instagram, etc.) as well as Coordinator for the Young Adult Ministry. I coordinate monthly meetups and social gatherings for parish members 18-39 and also highlight all of the other Diocesean events occurring throughout the city via email blast, social media and text alerts.
Ballard Spahr, LLP
Records Specialist // August 2011 - June 2015
Management of all records and filing for the San Diego branch of the firm. Tasks include document filing, management of records filing software and assisting in all Office Services needs of the office.
TED Conferences
Intern, Long Beach Conference - Registration, Front of House // February - March 2012
My internship position was in the Registration department of TED and involved the organization of the registration/check-in process (program assembly, name badges, "swag" bag distribution) before after and during the conference weeks. I also worked in Speaker Concierge which involved checking in and assisting conference speakers, donors/patrons and high priority attendees.
Girls From the Park Resale Shop
Point Loma, CAAssistant Manager, Sales Associate // May 2011- July 2011
Manage daily tasks of the store including sales, inventory, buying and selling merchandise and creating store displays.
Irish Outreach San Diego
Director’s Assistant, Receptionist // September 2010 - June 2012
Irish Outreach is a Non-Profit organization who assist the Irish community in San Diego and works with both the Irish Government and the Consulate General in San Francisco. My positions with the organization included assisting the Director with J-1 Visa (student visas) requests, daily inquiries/liaison with Irish community members, basic office management and representing Irish Outreach at various community events. I also managed the organization's Facebook profile page and was the event photographer for Irish Outreach.
Baskin Robbins, Fletcher Hills
Sales Associate, Shift Supervisor, Cake Decorator // April 2008 - May 2011
Daily tasks included serving customers, maintaining store's cleanliness, inventory, taking cake orders, decorating and "building" cakes as well as directing other employees with their daily tasks.
Education
John Paul the Great Catholic University
GRADUATED SEPTEMBER 2013
Bachelor of Science Degree, Entrepreneurial Business
Senior film projects:
- Producer “Sweet Tea,” “Germy Love”
- Marketing/Social Media director “Sweet Tea,” “Bandit” and “The Visitor”
San Diego City College
JANUARY 2010 - DECEMBER 2011
Graphic Design Honors Program
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© 2014